Steps to set up a successful pubAugust 11, 2020
Do you know how to set up a successful pub? The term “pub” refers to the English expression “public house”. These places usually attract many young people and usually have a fixed clientele. Many people choose this type of establishment due to their proximity to home or work, availability of some type of beer or thanks to the environment.
Without a doubt, setting up a successful space is a great challenge, because it is necessary to think about several points. Are you interested in knowing more about it? In this post we will address the main factors that will help your pub to stand out in the market. Let’s go?
1. Studying the competition
The first step, before opening an establishment, is to know the competitors. This practice will enable you to be prepared to face them in the future. In this step, it is worth to map the surroundings, list the pubs, bars and restaurants around. Also identify the services that they offer to the customers, such as meals, drinks, musical activities, events, parties, etc.
It is still essential to stay aware of the market trends. This will allow you to stand out in the sector. In the pub area, the common public is the young people, mainly in happy hour moments (after work relaxation) or in fraternization events. But the older clientele should not be forgotten either. In this case it is worth serving more traditional dishes and drinks.
2. Choose a good place
Opting for the location of your pub is a complicated but very important task. It will directly influence the outcome of the establishment. At this stage the first thing to be studied is: where is the target audience located in the city? It is essential that you are close to it. Another important factor is related to the number of people passing through the region.
It is worth to emphasize that the more you see the establishment, the more people will know it and the chances of the consumers to enter are increased. So, prefer regions of great movement and easy access, where any person, from any region can arrive easily.
3. Offer differentiated services
One of the most important points to think about when setting up a pub is to analyze the possibility of offering different services, as this will help differentiate your establishment from the competition.
This strategy will help you attract more customers. In order to achieve this goal, you can offer some benefits, such as discounts or courtesies to consumers who frequent the space regularly, promotional prices for birthday parties and a VIP area to customers who spend above a certain amount.
4. Understand about legal issues
Besides the issues that involve the functioning of the facilities and the relationship with the consumers, it is necessary to be attentive to the legal points.
5. Have a cozy environment
The pub differs from nightclubs and bars by offering a comfortable and intimate environment. In this place it is possible to listen to good music, without difficulties in the conversation, that is, without having to scream so that other people can listen.
Some famous establishments are distinguished from others by having a personalized decoration. One of the possibilities to decorate the place is to look for a theme and use it in every detail.
6. Choose the furniture well
Undoubtedly, the furniture are very important pieces in the identity of the pub, because they directly influence the environment you want to provide. Therefore, invest in cozy pieces. If the place is spacious, you can opt for larger chairs and tables. Otherwise, it is preferable to choose smaller furniture so as not to disturb the circulation of people.
The arrangement of the pieces should still be thought according to the objective you want to achieve. The places that usually receive couples frequently, for example, may prefer a disposition that prioritizes privacy and provides a suitable climate for both people.
7. Focus on a specific niche
If the region you intend to set up a pub already has several commercial establishments of this style, a good alternative is to focus on a specific public.
However, it is worth remembering that the decision to choose a niche should not be based only on the fact that you prefer a certain theme. It is also important to make a study in order to observe if the place has a public interested in consuming the products or services you intend to offer.
8. Opting for a good menu
Since it is an establishment that serves food and beverages, it is important to pay full attention to the menu. It should not be chosen only for personal taste. At this stage it is important to analyze if the production is viable and if there is demand for the product by the customers.
Besides, it is necessary to know which are the most sold dishes. Skewers, for instance, give profit or loss? In case the performance is not positive, they should be removed from the menu. It is worth to emphasize yet the importance of, regularly, include novelties on the menu so that you can conquer more clients.
9. Invest on special dates
It is very worthwhile to take advantage of the commemorative dates in order to offer special events to clients. This helps to maintain the loyalty of consumers who go to the establishment and attract people who do not yet know the place. In this context, you can enjoy some dates, such as Valentine’s Day, Halloween, Christmas, Easter, among others.
It is not always easy to set up a pub, but adopting some strategies increases the chances of your establishment to stand out in the market. Among the main practices are the study of the competition, the choice of strategic locations, offer differentiated services and focus on a certain segment.